YouTube advertising formats
There are several types of ads that may appear during or next to your videos when you’ve turned on video monetization.
The table below reflects ad options available in YouTube Studio, where you can control placement of ads before (“pre”), during (“mid”), or after (“post”) the video.
Video ad format Description Platform Spec
Skippable video ads
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Skippable video ads allow viewers to skip ads after 5 seconds. Computer, mobile devices, TV, and game consoles Plays in video player (option to skip after 5 seconds).
Non-skippable video ads
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Non-skippable video ads must be watched before a video can be viewed. Computer, mobile devices, TV, and game consoles
Plays in video player.
15 or 20 seconds in length, depending on regional standards.
Bumper ads
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Short, non-skippable video ads of up to 6 seconds that must be watched before a video can be viewed. Bumper ads are turned on when skippable or non-skippable ads are turned on. Computer, mobile devices, TV, and game consoles Plays in video player, up to 6 seconds long.
Overlay ads
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Overlay image or text ads that can appear on the lower 20% portion of a video. Computer only 468×60 or 728×90 pixels in size
Learn more about managing mid-roll ad breaks in this article: Manage mid-roll ad breaks in long videos.